In recent years a noticeable shift has happened in consumption of goods in Latvia – consumers choose foreign produced goods over the ones produced locally.
One of the largest retailers RIMI has always promoted locally produced goods. But in recent times they encountered a problem – how to encourage people to buy local goods?
Easy – by showing exactly what benefits it would bring to Latvia's economy! And the brightest Latvian economists calculated these amounts.
TV and outdoor ads were used to spotlight how to fix the biggest problems in the country by simply buying local potatoes and cheese.
In phase two – we highlighted our local producers and put them in the spotlight by making a series of videos, interviewing them on how exactly they achieved their success. And more!